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The Customer Journey: Reach, Frequency, Impact

Today, people are not sold, they buy.

muncie-couple-shopping-onlineThe evolving digital landscape means today’s consumer is more empowered. Consumers move between their digital devices they use as easily as they flip a light switch. They’re online, shop nationally, internationally ... even locally.

The evolving digital landscape means today’s Muncie consumer is more empowered. Consumers switch the digital devices they use as easily as they flip a light switch. They online shop nationally, internationally... in addition to locally. They use a variety of web tools to compare prices, read reviews and find options before and as they purchase. As a result, they aren’t easily "sold" anymore - they've been empowered by information to buy on their terms and on their time.

What this means is that today's marketing works differently than it used to. Muncie-area businesses need to help individual consumers along unique purchasing journeys, by engaging them with smart, integrated marketing programs that deliver the right messages at the right time to the right consumers.

At the StarPress Media Group, we're the closest thing there is to a one-stop shop for local businesses. We have some of the brightest minds in marketing strategy, research, and creative, as well as the firepower of one of the nation's largest media companies with the USA TODAY NETWORK... all working together to engage your customers and grow your business.

See our full list of integrated marketing solutions.

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