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Leverage Live Streaming for Business

Learn how to add live video to your marketing strategy. Posted on Thursday, July 6 in Breaking Through the Clutter.

As new technologies come along, it can be hard to determine which are worthwhile from a marketing standpoint and which are merely a fad. Recently, live streaming for business has become a popular marketing tool to help local businesses reach and engage more target customers.

Why Live Streaming Works

Live streaming video can help you build trust with consumers by making them feel like they are part of the experience. Video in general appeals to the public in a way that written content just doesn’t. But live video can be especially effective because it offers the excitement and exclusivity of being in the moment instead of just watching a recording. Not to mention, you can engage with viewers in real-time.

Live streaming is also a cost-effective medium for local brands who may have more limited budgets. Though you must take some time to plan when, where, and why you will live stream video to your fans and followers, the service itself is free when you use platforms like Facebook Live, Instagram Live, and Periscope.

How to Get Started Live Streaming for Business

Now that you know how live streaming can provide value for your business, let's talk about how to use it. Here are just a few ways that you can leverage live video streaming to reach and engage your local target audience:

  • Broadcast live events. If you’re attending a live event like a community forum or local tradeshow, you can use live video streaming to allow your fans and followers that couldn’t be there to see what’s going on.
  • Offer a behind-the-scenes look at your business. Everyone loves to go behind the scenes. You can use live streaming to show what goes on in your business to offer a look that most customers don’t get. This is a great opportunity to show consumers your company values and culture, which can help them connect with your brand emotionally.
  • Host Q&A sessions. One of the best ways to provide value for your customers is to host a live Q&A session where you give local consumers the opportunity to pick your brain about whatever your specialty may be.
  • Stream interviews with experts. Another way to add value for consumers is to live stream interviews with experts. There are a variety of ways to use this format to engage your fans and followers. You can interview a partnering organization, members of your own team, or even customers who have used your products or services before.

We Can Help You Find an Angle

If you need help figuring out how live streaming for business fits into your overall marketing strategy, we would love to help. Our team uses national insight and tools to help you get the most out of your digital marketing, from helping you develop a digital marketing strategy to suggesting the best live streaming video tactics for your local business. Contact us today for a free consultation.

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