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Investing in Facebook for Business 101

Learn to get the most out of your Facebook ads. Posted on Thursday, July 6 in Making Your Marketing Work.

Investing in social media can go a long way in helping local businesses reach wider audiences and new customers. There are many social media platforms that can help you reach your target local audience online, but Facebook is often the most effective for businesses that are new to social media advertising. The key to getting the biggest return on investment (ROI) is to learn all that you can about the platform and its advertising requirements.

Below, we will dive deeper into how you can set up your ads, optimize your budget, and reach your target audience through social media ads.

Select Right Ad Format

Start by getting to know the types of ads that Facebook offers and what goals you can accomplish with each. For instance, carousel ads are ideal for displaying various kinds of products with visuals because they allow you to display multiple images of your products.

Next, get to know the ad requirements. Facebook ads have character requirements that you must adhere to when creating ad content; this is important to keep in mind as you develop content. There are also specific rules regarding the amount of text you can include on visuals.

Set Your Budget

You will also need to consider how much of your marketing budget you want to put into your ads. When investing in social media, Facebook is an excellent place to begin because you don’t need a large budget to start creating ads and seeing returns. You can begin with a fairly small Facebook advertising budget, increasing it once you figure out what works for you. This is ideal for local businesses who are new to social media ads and have limited marketing budgets.

Target Your Customers

Targeting is the final aspect you will need to consider when developing your social media strategy. Facebook offers sophisticated targeting features that allow you to reach your ideal audience by delivering ad content to people who are most likely to be interested in your products or services. With Facebook ads, you can target people based on their consumer behaviors, interests, age, gender, location, job title, and other important demographics.

Test and Optimize

Overall, investing in social media can be a great way for local businesses to compete in the busy online marketplace. To make the most of your investment, you need to test different ad types and content to find out which receive the highest conversion rates. Review analytics periodically to see what is working and what needs to be adjusted. Being strategic about your social media ads helps you best optimize your budget.

Get Help from the Experts

Do you need help creating a killer social media ad strategy? Our team has extensive experience helping brands like yours reach local customers through powerful social media ad campaigns. If you’re ready to start investing in social media, contact us today.

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